aNewDomain.net — It wasn’t enough for Netflix to nab a few Emmys for its trophy closet. Now the streaming video service has pitched cable providers to allow its service on the set-top boxes used for digital cable. One of the parties in the discussion includes popular cable service Comcast. It looks like Netflix isn’t happy by only being on your computers, tablets, gaming consoles or set-top boxes such as Roku. Does Netflix want to run on any device that has the ability to connect to your television or have a screen? Any device? Probably.
Image credit: Ant Pruitt for aNewDomain
But wait, there’s more. Netflix is still on the grind and has now inked a deal with Sony Pictures Television to produce even more original content. The next venture from Netflix and Sony Pictures Television is said to be a psychological thriller based on siblings with deep, dark secrets and personal scars of life. This looks like a good move by Netflix as the creators of the hit television series Damages as the team signed up to create the forthcoming 2014 series. Netflix is also getting an endorsement from TiVo to aid in this venture. So you have the streaming giant pushing more and more to produce original content and now, at the same time, wooing the cable companies for an “in” on its set-top boxes.
Is this the Netflix version of a Trojan horse? You know, sneaking into the homes of the cable customers? Offering seamless playback of old TV favorites commercial-free as well as great movies and documentaries? All the while getting you to slowly, but surely, cut the cord and cripple the cable companies. Sounds like a good idea to me. It may sound a little far-fetched, but it sounds like it’s got “made for TV” written all over it, right?
Make Netflix Easy for Everyone
In my previous commentary, I mentioned the potential ripple effect of Netflix creating more original content online after being an award winner. All of you great readers of aNewDomain not only enjoyed my commentary, but shed light on other aspects of Netflix and the idea of it moving into your living room full-time. Ever heard the term ease of use? What about the wife factor? Getting into the living room has to be about more than original content. It has to be easy to access and use. I own a Hisense Pulse GoogleTV device, or shall I call it Android TV? Hmm, I digress. Anyway, I have a set-top box that I love and it lets me run apps such as Netflix and view online content as well as channel surf through my existing cable television. This device is great and relatively easy to use … after a little training. Most consumers don’t want training when it comes to their TVs. TVs should just work.
Is the Netflix Trojan horse that is hiding in cable set-top boxes the way to show it can work? Programming an app into a set-top box may not be a difficult task. The only issue may be ad revenues that are affected.
At any rate, I’m still pushing for this Netflix ripple to turn into a full-blown tidal wave of content featuring online streaming and/or á la carte services. What are your thoughts? Leave me a comment below. As usual, I enjoy hearing from you.
I’m Ant Pruitt here on aNewDomain!
Based in Charlotte, NC, Ant Pruitt is an IT pro, a columnist and the podcast captain at aNewDomain.com. Look for his Smartphone Photographers Community and Yet Another Tech Show. Follow him @ihavnolyfe or on Google+ and email him at Ant@aNewDomain.net. See all Ant’s articles on aNewDomain.net by following this link.