aNewDomain — Casper debuted what it claims is its “outrageously comfortable” mattress last spring. And at CES 2015, it bewildered tech reporters at Showstoppers trying to figure out what the tech angle was. There wasn’t one, except maybe to say that Casper, in going direct-to-consumer with affordable goods and rapid shipping, is kind of doing an early 1990s Dell. Also, reps claim its cover is “Macbook-like,” but that’s a stretch. Whatever. We tried it. It truly is a damned comfortable mattress. Check out my interview, below.
For aNewDomain, I’m Todd Townsend.