Above: Snow White and the Seven Dwarfs (1937), trailer.
There’s nothing new about animation, of course. Walt Disney released the first full-length animated movie feature, Snow White and the Seven Dwarfs, back in 1937.
But technology has vastly improved the medium. Not only is animation capable of photo-realistic results these days, but the tools to create animation of all types are more accessible than ever. No wonder analysts expect the $255 billion animation industry to double in value over the next 10 years.
Seeing the huge opportunity, Spiel and other animation houses are opening all over the globe. Regular businesses, too, are getting into animation, too.
Here are five kinds of businesses who are leading the charge in using animation and animated movies for their marketing materials.
We are not talking about animated movies here, but the animated promotions movie studios increasingly use to promote their releases. For instance, lots of movie studies now are coming up with animated skits to get the word out about the latest films. For those animated promos that go viral, this works like a charm. And talk about brand awareness!
These days, the fashion industry relies on animation more and more. Fashion houses are using the medium to promote fashion shows, but choreographers are increasingly using animation to choreograph their shows, too.
That way, they can orchestrate things without creating a mess …
The construction industry makes good use of animated movies. When it comes to building houses and complex, one cannot afford to go wrong. You need to take every step with care. It is pretty obvious why. You cannot build a house today and then take it down tomorrow to build another one if it does not look good. This is when animation come into play.
You can draw a model and also show your clients how the completed product would look. This means there would be less risk and you will get exactly what you want at the end of the day.
Marketing and PR agencies
Think of online marketing and how it has grown in the last few years. Many marketing businesses use animated movies to show customer journey and growth.
Consider an SEO business. Animations let such a firm demonstrate the proper use of keywords on a site, for example, in a way that is immediately accessible. And compared to text, animation is a far more powerful way of delivering such instructional content. Clients rarely have the time to go through a lot of text, which explains why animated movies are so popular among companies with lots of how-to content.
For many people, too, it’s easier to recall information we’ve seen, as opposed to content we’ve read or heard about. That’s another reason why visual media is so hugely in demand these days.
Here’s Amazon’s animated promo for some of its services:
So what are you waiting for?
Lots of businesses all around the world are using animated movies for marketing purposes. If yours isn’t yet, now is the perfect time to consider it.