aNewDomain — So I was digging around on Alexa and other traffic monitoring sites today, trying to prove or disprove Avid Life Media’s statement today that its traffic numbers and female signups were actually up. This is in the wake of a major hack that spilled the personal details and financial info on millions of its extramarital dating site’s customers, followed up by a dump of 200K plus emails from top execs like founder Noel Biderman, who stepped down as CEO this week.
That’s how I found AshleyRNadison.com, a site records show is owned by one of Avid Life Media’s several corporate shell companies. See the WhoIs data below the fold. AshleyRNadison.com carries the Avid Dating mark and all the legal disclaimers from Ashley Madison.
AshleyRNadison.com isn’t an extramarital dating site, or agency, as Ashley Madison purports to be. Rather, it is a down and dirty adult personals site — claiming to be the No. 1 adult personals site, in fact. It just might be.
AshleyRNadison.com’s numbers are significantly higher than AshleyMadison.com’s
Here are the traffic numbers as Alexa presents them, updated August 30, 2015. Stats for AshleyRNadison are in green. Ashley Madison stats are represented in yellow.
In early 2011, according to the Wayback Machine, it seems AshleyRNadison was just a pointer site to the main AshleyMadison site. It pointed right to it. By September, it had its own image and description. The standard Ashley Madison privacy statement is on that site, dated August 11, 2011. Here’s what it looks like now compared with the cover of the regular ashleymadison.com site.
What’s clear is that AshleyRNadison enjoys quite a bit more success than Ashley Madison has in the last few years. Its numbers have been heading down in the last month, coincident with the Ashley Madison hack. AshleyRNadison is ranked 660 internationally. AshleyMadison.com is ranked at 1,042, as you can see in the bottom image. There has been a bit of a bounce in traffic on AshleyMadison.com, as Avid Life Media claimed in its statement today. Whether it truly is signing up the sorts of numbers execs claim is anyone’s guess.
Here are the stats Alexa gives for AshleyMadison.com.
Ashley Madison shows up as being predominantly male — as does the AshleyRNadison “adult personals” site, as you can see below. Demographics stats for AshleyRNadison are shown below. Below that are the demographics from the AshleyMadison dating site.
Here’s a list of Avid Life corporate entities on an Avid Life Media letterhead. Scroll below the fold for the WhoIs information on AshleyRNadison.com.
Following is the WhoIs domain name lookup info.
For aNewDomain, I’m Gina Smith.