Mother’s Day 2014: Motherhood vs. Otherhood (video)

Written by Gina Smith

On Mother’s Day 2014, it’s a good time to consider the Otherhood, a powerful demographic. Fully 47 percent of American women of childbearing age don’t have children. This video busts the myths surrounding the Otherhood, explores tech spending habits and more. Check out Shades of Otherhood, inside. — This Sunday is Mother’s Day 2014. Send your mom a card or flowers, we say. She’s your mom. But while you’re getting that in order, it’s a great time to also consider the powerful demographic that thought leader Melanie Notkin aptly names the “Otherhood.”

According to research from DeVries Global, 47 percent women of childbearing age who decide not to have children or can’t have them are major tech buyers and overall influencers. The below video points out the myths surrounding this powerful demographic of women and aims to shed more light on how technology and other industries can better understand and reach them.

Check out the Shades of Otherhood video, below. Video: DeVries Global YouTube Channel

Shades of Otherhood makes a powerful argument, one that marketers are foolish to ignore.

For, I’m Gina Smith.

Gina Smith is the New York Times best-selling author of Apple co-founder Steve Wozniak’s memoir, iWoz Computer Geek to Cult Icon: How I Invented the Personal Computer and Had Fun Doing It (W.W. Norton, 2005/2007/2012). With John C. Dvorak and Jerry Pournelle, she is the editorial director at Email her at, check out her Google + stream here or follow her @ginasmith888.