NBC will for the first time live stream its Super Bowl XLVI this Feb. 5 in Indianapolis. And it will be doing the same for the annual Pro Bowl game and the so-called wild card playoffs in January.
NBC is no stranger to streaming. The NFL, as most football fans know, has been streaming Sunday Night Football for more than three years, complete with enhancements and commentary not found on the regular broadcast TV version.
“We started having internal discussions about streaming the Super Bowl in the fall,” said Rick Cordella, the vice president and general manager of NBC Sports Digital Media said in the NFL news release.
“Our mission is to put everything that is on the screen onto these platforms.” Between 200,000 and 300,000 stream “Sunday Night” games, Cordella said, adding that the Sunday night games streaming on NBC usually “sell out” advertising-wise.
“With a heritage of streaming live NFL games since 2008, we are especially excited to now bring our unique and innovative SNF Extra video experience to the NFL Playoffs, Pro Bowl, and Super Bowl,” said Rick Cordella, Vice President & General Manager, NBC Sports Digital Media. “By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation.”
The deal is in partnership with Verizon, the NFL said.
Here are some more details from NBC’s announcement, football fans. Below is an excerptfrom NBC’s release, below. Hut!
NBC Postseason Extra will kick off on Saturday, January 7 with NBC’s Wild Card Saturday doubleheader. Coverage will continue on Sunday, January 29 for the 2012 Pro Bowl live from Hawaii and then on Sunday, February 5 with Super Bowl XLVI live from Indianapolis. NFL.com and NBCSports.com will feature the audio from NBC’s Sunday Night Football team: AL MICHAELS (play-by-play), CRIS COLLINSWORTH (analyst) and MICHELE TAFOYA (sideline reporter). Sunday Night Football is currently the No. 1 show on primetime.
NBC Postseason Extra is modeled after the successful Sunday Night Football Extra that debuted in the 2008 season. SNF Extra provides additional camera angles, a full HD-quality player, DVR functionality, online-only sideline updates and Tweets from SNF sideline reporter Michele Tafoya, as well as in-game chats and analysis from ProFootballTalk’s Mike Florio and more. All of these functions will be available on NBC Postseason Extra.