Here’s what terrifies retailers: the idea of shoppers standing in a store and searching for — then purchasing, the horror! — items they see in the store first.
Retailers ought to get used to it. As you see below, that trend is endemic to the online shopping experience circa 2012. It’s the I Saw Mommy Googling Santa Claus infographic, detailing online shopping trends for 2012. It’s from the creative folks at retailcustomerexperience.com. Click to enlarge.
2012 Online and Mobile Holiday Shopping Trends [Infographic]
Online Shopping Trends Infographic compliments of RetailCustomerExperience.com