Google+ chief Vic Gundotra today announced Google+Pages for business. This is an area we've been watching closely since July, when Google+ first ruled out its social network to a population of mostly tech pros and influencers. Gundotra has said the service was in the works for months now but, after some delay, it arrived today.
I set a page up for aNewDomain — we're launching in just a few days — and I did it almost immediately. It's purportedly a gradual rollout, but it was available on my account here in the San Francisco Bay Area. I clicked on the link. Set up was, literally, three steps. In the end, I had a Google+ Page for aNewDomain.net, and a note to the people in my various circles. I'll post a How To some time later today. In essence, Google+ Pages is a feature that now lets businesses outside its test group add the +1 button, tie in with search results and use the Google Connect feature.
Here's the video Google posted for the big rollout.
