BlackBerry World 2012: Craig Johnston on RIM and its Prospects

by Craig Johnston
1 min read

Has RIM done all it can to make its BlackBerry phone as competitive as it can be? Craig Johnston talks about what he saw at BlackBerry World 2012 and what he thinks about it.


I have been using a BlackBerry since 1999 and really want to see RIM bring BlackBerry back to its former glory, however after attending BlackBerry World 2012, I am not too optimistic. Some of what RIM did at BlackBerry World 2012 with BlackBerry Fusion and BlackBerry Balance looked promising, but there was very little to see on RIM’s new revamped operating system, called BlackBerry 10 (or BB10 for short).


RIM only showed three features of BB10 and remained vague about anything else related to the platform, mainly providing spin when probed for more details. This handling of BB10 gave me the impression that the platform is not actually ready.

And that’s not a good thing for a company that needs to slam dunk their next Smartphone play.

I did a piece for GroovyPost on the future of RIM.

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1 Comment

  • They are doing away with the physical keyboard on some newer models. I see that as a HUGE mistake because some people, myself included, find it impossible to compose emails using a touch screen keyboard.