Angry Birds: For a Dragon New Year

Rovio Entertainment now is shipping its new Angry Birds Seasons Year of the Dragon game.

On the cusp of the Chinese New Year, Rovio Entertainment is now shipping its new Angry Birds Seasons Year of the Dragon game.

Rovio Entertainment is trying hard to get a foothold in the Asian market and it’s gaining traction, analysts say.

In addition to the special dragon-themed Angry Birds New Year release, available for iOS, Android and Symbian, Rovio is also giving out free dragon-themed animations and comics in the US, Asia and elsewhere.

China Mobile, with a network of some 600 million users, is Rovio’s launch partner, reps said. “This Year of the Dragon update has a lot of Chinese culture involved and Chinese people just love it,” said Lili Tan, deputy general manager at China Mobile.