According to Google’s official YouTube blog, it’s not just a shameless promotion. It is, ahem, an experiment.
Have some free time this week? Think you can find the next singing sensation, viral video like Charlie bit my finger or Surprised Kitty? Then come play YouTube Slam–a video discovery experiment we cooked up with folks from Google Research. Each week a new crop of videos battles head-to-head in Comedy, Cute, Music, Bizarre and Dance Slams, where your votes determine who wins the Slam and gets featured on the leaderboard.
This video, one of the first two YouTube offers up in the YouTube Slam category for dance, only has a few hundred views. If nothing else, we’ve got an experiment here that, seemingly, is designed to drive hits and perhaps keep the most viral videos exclusive to YouTube.