Most People Haven’t Heard of Windows Phone. The marketing is so weak.
Seriously there are the current models of Windows Phone 7 out there, but does anyone really use them? Well, they will after they listen to what Steve Wozniak said about his Windows Phone 7.5 Mango in an A New Domain exclusive.
The merits of the Windows Phone came up in a recent episode of Yet Another Tech Show, where panelists Mat Lee, Mike Rothman and Larry Press and I talked about Mike’s dilemma in choosing his next smartphone. He plans to leave the iPhone ecosystem altogether and jump into either Android or the Windows Phone 7. We talked about the latest Windows phone from Nokia, the Lumia 900. Was it the right option for him?
Image credit: Nokia.com
It’s interesting that Microsoft hasn’t started a major Windows Phone 7 push yet. The Nokia Lumia 900 is truly a solid piece of hardware available at AT&T retailers in the U.S. This is a good time for Microsoft to increase its efforts to push Windows Phone and its phone operating system now that the Xbox Kinect is established solidly in the console gaming market.
Take Verizon Wireless as an example. Verizon currently touts the iPhone everywhere. And who can forget the “Droid Does” Android sound bite? Back in 2009, Verizon started its marketing plan with upwards of $100 million to back it up. Everywhere you looked at that time, there was the iconic Droid Eye image on billboards and television commercials. Even radio ads and Verizon social media sites pushed the Droid Does brand.
Did this plan work out for Verizon and the Google’s Android operating system? It did and even helped revive the struggling Motorola Droid Razr and Droid Bionic handsets which are now part of the Verizon flagship.
Image credit: Verizonwireless.com
Verizon is making a move to the next iteration of Windows phone operating system (Windows Phone 8). After Verizon’s recent earnings conference call, Verizon CFO Fran Shammo said in an interview, “We’re really looking at the Windows Phone 8 platform because that’s a differentiator. We’re working with Microsoft on it.” Shammo said Verizon Wireless expects to have phones based on the next Microsoft software in time for the 2012 end of year holiday shopping season. No further comments are available from Microsoft.
Is this the kind of effort Microsoft needs to get its chunk of the cell phone market?
Will it even make a difference because Google and Apple have pulled so far ahead with the lead? What are your thoughts on this? Are you interested in getting a Windows Phone? Leave us a comment below here at aNewDomain.net. And check our coverage on that 41mp camera equipped Nokia PureView smartphone, now Symbian-based but on its way to Windows Phone 8.