The Bohemian Rhapsody Experience: How Google Built Its Queen VR Tribute

The Making Of The Bohemian Rhapsody Experience Queen VR Google Play

The Bohemian Rhapsody Experience is Google’s VR tribute to a timeless glam rock anthem. Here’s how Google did it, and how you can view it sans-Cardboard. [video]

aNewDomainVR — What do you get when you mix 21st century tech with legendary 1970s glam rock sensation Queen? It’s The Bohemian Rhapsody Experience from Google Play. Billed as “a journey through Queen frontman Freddie Mercury’s subconscious mind,” the Google Cardboard creation aims to let viewers feel like they’re onstage with the band. And when you move, the visuals and audio respond, too.

Check it out and let our music editors know what you think. Don’t have Google Cardboard? You can view the 360-degree video anyway — just download the app on your mobile device here.

We think there’s a lot to like about The Bohemian Rhapsody Experience, but what we really wanted to know is how Google film maker Jessica Brillhart and her team put it together. The following behind the scenes video answered all our big questions. Here it is, below.

For aNewDomain VR news, I’m Tom Ewing.

About the author

Tom Ewing

Based in San Francisco, Tom Ewing leads our legal coverage here at He also is a commercial lawyer specializing in intellectual property and the founder of IAM Magazine has named Tom one of the world’s top 250 IP strategists each year since 2009. Email him at He's +Tom Ewing on Google+

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