Optimizing your site for search — that is, search engine optimization (SEO) — is key. I checked out Link Assistant’s Rank Tracker — it isn’t a magic bullet, but it is definitely worth its $100 cost.
Rank Tracker doesn’t make SEO changes to your site –if you’re looking for a hands-off solution to bring you hits, this isn’t it. But it does provide a lot of useful information for improving a site’s visibility and SEO power.
The package is available as a free trial and in pro and enterprise versions.
The free version is simple to use — but it doesn’t allow you to save your website SEO research. That’s a drawback. The pro version, which will set you back about $99.75, is a lot more capable. A $250 enterprise version is also available. For this review, I checked out the Pro version.
Rank Tracker Pro isn’t giving you any secret information that you wouldn’t get elsewhere. But it collects, sorts and presents the information in a powerful way. And it’s flexible. Rank Tracker lets you explore the rank of various keywords across multiple search engines. And it checks and returns data quickly.
One of my favorite features of Rank Tracker is the retention of historical data. This lets you know whether your SEO efforts work on a per-search basis over time. I like the clean graphs you get.
Checking search rankings is simple. You even can schedule it for times when you’re away from your computer. There are also lots of options to fine tune the discovery process so as not to offend the search engines you’re checking, too. It’s feature complete.
The system integrates with Google Analytics and Google AdWords.
I find this utility to be well worth the money. It’s a serious tool — check it out in the free version to see if it’s right for you.
You can download Link-Assistant.com Rank Tracker here.
(DISCLOSURE: THIS EDITOR PURCHASED THE PRO VERSION FOR THIS REVIEW).