In case you missed this news when it came over the AP wire yesterday — well, AND wouldn’t let that happen — an excerpt of the AP piece on the Israeli who’s changed his name to Mark Zuckerberg is below.
Yes, the entrepreneur owns an online business — it’s called The Like Store — and, no, Facebook does not Like it.
The entrepreneur says Facebook is all over him like white on rice — it does not like his use of “like,” he says, and he has his version of all the details at his blog — MarkZuckerbergOfficial.com — dedicated to his cause. The most recent development: The governement just granted him the name change.
Way to just twist the knife, there. Below the excerpt below, see the video I found on the latest Mark Zuckerberg’s site about the hows and whys of this slightly nutty story. Have a great weekend.
JERUSALEM (AP) — Facebook founder Mark Zuckerberg, meet your Israeli doppelganger: Mark Zuckerberg.
Israeli entrepreneur Rotem Guez says he has legally changed his name to that of Facebook’s CEO, a gimmick meant to persuade the social networking site to back down from what he says are threats to take legal action against him.
He’s telling Facebook: “If you want to sue me, you’re going to have to sue Mark Zuckerberg.”
He says a lawyer for Facebook pressed him this week to close his online business Like Store, calling it illegal. Like Store promises to enhance companies’ online reputations by offering Facebook users free content only accessible by clicking “like” on the companies’ profiles.
Editor, aNewDomain: Here’s a video from the Israeli entrepreneur’s YouTube channel, creatively named “I am Mark Zuckerberg.”