On the day before the major U.S. Thanksgiving holiday, tech companies don’t generally announce anything — it’s like promoting a product into a black hole. Web use is already falling as I write this. So what better day for Facebook to slip in ads and intermingle them with your Facebook friend feed?
Facebook reps confirm it is beginning this rollout today. I took some screenshots. The shot below is of the right most column of my Facebook page — the feeds are at top. So far no ads along the scrolling right column on the main page.
But ads are appearing here — intermingling with my Facebook Friends updates as a part of Facebook Sponsorship, announced back in January but making this major move into feeds today. Notice the ad on my screen. To be honest, I’m fundamentally divided about how I feel about this new feature. Here’s a first look at it. Let me know what you think at Gina@aNewDomain.Net
So what you’re seeing here is what this experience will be like for a Facebook member’s perspective. Here’s what Facebook is telling would-be advertisers of what they get out of the deal.
Here’s what I’m divided on. As someone who checks Facebook a couple of times a day — and someone who uses it to keep track of friends and family and share photos — the ads in the feeds just seem wrong.
On the other hand, as the half owner of aNewDomain.net, which you’re reading now, I see the lure this has. Think about it. A ton of aspiring media properties make their start with Google Adsense. This one included. As a small biz owner, I see the lure here and at any rate, it’s a smart move for Facebook’s foray into business. Hmm.
If you get a sec over the long holiday weekend, please comment below and let me know what you think about ad sponsored content intermingled with your Facebook friends’ feeds and elsewhere. I feel mixed about it. Hmm.
All screenshots in this piece: Courtesy Gina Smith