Bob Dylan and Interlude: Like a Rolling Stone (analysis)

Two weeks ago Bob Dylan released an innovative video for his 1965 song “Like a Rolling Stone.” Directed by Vania Heymann, the video presents a unique experience where you have the option of flipping through television channels—a sports game, a rom-com, a financial news outlet—and on every show, the characters are lip synching the words to Dylan’s song. It’s all based on Interlude tech.

Updated editor’s Note: French judicial authorities announced today that they were launching an investigation of Bob Dylan for allegedly inciting ethnic hatred of Croats due to comments made by Dylan in a Rolling Stone interview in 2012. French sources say the case will be examined in the 17th Chamber of the Paris Correctional Court — Tom Ewing.

aNewDomain.net — Two weeks ago Bob Dylan released an innovative video for his 1965 song “Like a Rolling Stone.” Directed by Vania Heymann, the video presents a unique experience where you have the option of flipping through television channels — a sports game, a rom-com, a financial news outlet — and on every show, the characters are lip synching the words to Dylan’s song. It’s all based on Interlude tech.

Click here to view it and check out details on how Interlude technology makes this wild creation possible below.
bobdylaninterludetechshot
Interlude technology, from the eponymous company that designs interactive video tech, is what powers this cool video. Essentially, it lets anyone create — in real time — a new version of video from already-existing audio and video segments. The result is about as unique as you can possibly imagine.

The whole thing is based on the Interlude platform, which lets you not just use audio and video footage as building blocks for something new and interactive. It also lets you create a truly customized video that you’re able to embed to run on any site.

According to execs, the results are brandable. You can skin them, even configure your creations for corporate uses as marketing campaigns that cross over TV, radio, and mobile and net mediums.

Watch for more Interlude technology in this space and my future columns.

For aNewDomain.net, I’m Marc Klempf.

Based in Atlanta, Marc Klempf is the executive video producer for our upcoming tech, science, music, gadgets and mobile video channel. Hang on to your hats for that, and read more of Marc’s articles here on aNewDomain.net.