Barnes & Noble Nook Tablet: $199 and Shipping Now

Photo Credit: Barnes & Noble

Barnes & Noble took its Color Nook, halved it storage and memory to Amazon Kindle Fire levels, and took $50 off. The result? The Nook Tablet, shipping today. Here are the details …

Photo Credit: Barnes & Noble

San Francisco: Barnes & Noble now is shipping its Barnes & Noble Nook Tablet, which is really just a $199 version of the Barnes & Noble Nook Color e-reader with half the memory and storage. That matches the specs and pricing of the Amazon Kindle Fire, as you see below.

Smart move. On seeing the Kindle Fire’s extraordinary success out of the gate — millions are selling through — Barnes & Noble execs certainly would come to the conclusion that it too could do loss-leader pricing and make it up on the flipside with purchases. It’s no Amazon shopping-wise, but the Nook Color is a popular device.

Here are a couple of charts from The Verge. The first shows the specs of the new 8GB Nook Tablet. The second shows how it compares to the competition.

The Verge today published a great first look at this. In the meantime, here are two charts that put this in context.

via: The Verge