SAN FRANCISCO: Twitter is unveiling the ad platform it’s been testing with small and medium sized businesses — beginning this evening Amex card-carrying business owners will be able to register for this long-awaited and automated self-service.
Here’s an excerpt from Ad Age:
Twitter is rolling out the self-serve ad platform it’s been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams.
Starting tonight, American Express cardmembers and merchants can register to use the platform on a first-come, first-serve basis and also receive $100 in advertising credits to put toward bidding on promoted tweets and promoted accounts — hopefully whetting their appetites for more. Twitter had begun the roll-out of self-serve, which lets advertisers make electronic payments instead of being invoiced by the sales team, in mid-November with a group of fewer than 20 advertisers and ultimately expanded the group to about 100 … more HERE.
What does it mean? It means companies will have a much easier time buying ad space on Twitter This is a long-awaited move, available first only to Amex customers, that is self-service and automated.
According to Twitter, Amex has committed to buy $100 in Twitter ads for every buyer in the first 10,000 businesses that qualify. Again, you need an Amex account or be willing to sign up for one to do this.