R.J. Reynolds VUSE Digital Cigarette Lights Up (explainer, video)

Sandy Berger
Written by Sandy Berger

R.J. Reynolds brings cigarettes into the digital age. Introducing the VUSE digital cigarette. Coming soon to the lungs of a nicotine-addicted geek near you. Here’s Sandy Berger’s analysis and video covering the upcoming VUSE digital cigarette. — Everyone knows how hard cigarette manufacturers have been hit ever since smoking came under fire as a major health risk and lawsuits ensued. Well, the R.J. Reynolds Tobacco Company has come up with a way to reinvent the smoking experience. Here’s more on the VUSE digital cigarette it showed at CES 2014.

Now the VUSE digital cigarette does contain nicotine. That’s the point. This is no smoking cessation device.

Instead, Reynolds is peddling the VUSE digital cigarette as an alternative smoking device — a device that monitors the power and heat that is delivered to the cartridge to ensure that each puff is consistent and satisfying.


Image credit: R.J. Reynolds

The VUSE digital cigarette is now available on just a limited basis, but R.J. Reynolds execs plan to increase distribution in the near future.

As the world moves closer and closer to a digital age, this cigarette manufacturing biz has found an interesting way to digitize an old-fashioned product and make it new again.

Check out my video below.

Video: Sandy Berger for aNewDomain/producer Justin Webb for aNewDomainTV

It’s a controversial  product, for sure, but it was par for the course at CES 2014. For, I’m Sandy Berger.

Based in Pinehurst, NC, Sandy Berger is a veteran tech journalist and senior editor at covering tech tips and tricks, apps, gadgets, and consumer electronics. Email her at Follow her on Twitter @sandyberger, +SandyBerger on Google+, and on Facebook.


About the author

Sandy Berger

Sandy Berger

Based in New Jersey, Sandy Berger is reviews editor for aNewDomain.

  • alrui

    No even sure why these companies are bothering to develop these products when the smoking nazis are already putting laws in place that restrict their use. I believe they work to help people quit smoking “regular” cigs (I know several folks who have had success with them for that purpose). I dont smoke at all personally.

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  • guest

    One reason is they have tons and tons of flavors. They never did figure out how to burn something that tastes like apple. Easy to do that with vapors. All are getting tested by independent labs to make sure they don’t include dangerous compounds. Partly because there are lots of mom and pop shops that can’t afford labs.?