Most analysts will advise businesses, big ones, to go social to protect their brands and better reach customers. But is it necessary for every business? Even new ones? Or is it just a big time waster.
It depends. Social was key from the start at aNewDomain.net — our core audience is on Google+ — and, to a lesser extent — Twitter and Facebook. But we’re media. We need to get word out what’s going on in tech, deep tech. Or we need a quick way to broadcast what we find at conferences and so on.
Where are you with this? Does this make sense to you? A good argument.