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New Google feature tries to explain ads in search, Gmail [Video] – latimes.com

The industry that purchases gobs of anonymized but extremely detailed user info goes to giant, profitable firms called "data aggregators." Whine. I wanna be a data aggregator. Most people don't seem to know this. They oughta.

About the author

Gina Smith

Gina Smith

Based in San Francisco, Gina Smith is a New York Times bestselling author and an award-winning journalist online, in print, radio and national TV. A former tech correspondent for ABC News, Gina founded aNewDomain with John C. Dvorak and Dr. Jerry Pournelle. Email Gina at gina@anewdomain.net and follow her @ginasmith888 and on Google+ through her page at +Gina Smith.